Behind the Scenes
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Director, Blake McWilliam, working with the talent on their actions and movement through the scene.
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Crew taking a breather after unloading and setting up the first shot of the day!
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Cinematographer, Mike McLaughlin, previewing the next set-up, capturing the unique process of 3D printed proteins.
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Crew standing by, waiting for the LRT reset to cross the river at sunset.
Outcome
“Our Impact Is Here” is a national brand campaign has expanded to an international level, reaching audiences across a wide range of high-visibility platforms. The campaign is featured on Air Canada international flights and in national airports, as well as across major broadcast and streaming providers including Sportsnet, Global, and CTV. It also runs in online ad spaces such as YouTube and social media sites, complemented by digital signage and billboards to ensure broad, cross-channel exposure.
